Despite low inventories, the housing market is expected to remain strong in 2021 due to low mortgage rates. And with this real estate boom, there will be even more questions from homeowners who want to know their housing options. Real estate brokers need to be able to effectively target these clients in order to close deals quickly.
Many real estate professionals discount the seller’s lead. But leads from real estate sellers are important because they represent commodities for brokers. After all, they’re the first step in potentially making a deal.
Buyside is a marketing and data analytics company that provides consumer-facing tools aimed at providing buyers with full transparency. The company integrates with an existing brokerage website to provide homeowners with three ratings as well as an overview of the number of potential buyers who are actively seeking a property like theirs. Using this data, Buyside helps brokers generate and capture sales leads.
Buyside takes advantage of technology by providing a research experience for potential homeowners that provides appraisals, data on buyer demand and their home equity along with refi options, leading to high quality leads for real estate brokers.
âThe goal is to use real-time data and information to educate consumers about their opportunities, and also help capture and optimize those consumer opportunities for real estate agents., said Charles Williams, Founder and CEO of Buyside.
With this real estate marketing software, brokers receive a list of buyers who are actively working with their brokerage, which they can show to potential owners. By providing real-time buyer data to real estate brokers, they can set themselves apart from the competition.
One of the biggest mistakes housing professionals make is not keeping in touch with their former clients. Buyside is working to address this issue by sending automated monthly reports to former customers. These campaigns provide monthly assessment changes, so the agent is in the lead when the client needs professional services.
Due to the COVID-19 pandemic, many real estate professionals have seen their portfolios take a hit. Buyside works as a solution to this problem. The marketing firm helps agents reach customers effectively by providing relevant information and data, to help potential owners understand their options and agents to close business.
âBuyside sees an average of 25% of each review cycle, resulting in a lead form filling out and an average close rate of 6%,â Williams said. âOur lead conversions and our lead rates usage are high, and we pride ourselves on keeping it simple and going above and beyond our support and training resources. â
Charles Williams, Founder and CEO
Third-generation real estate professional Charles Williams is the visionary behind Buyside, a real estate analysis and marketing firm that provides aggregate consumer activities to brokerage houses, lenders and other service businesses.
Ashley Terrell, Executive Vice President, Partnerships
Ashley Terrell oversees Buyside’s business operations and industrial relations, and has extensive experience working with leading real estate franchises, brokerage houses and lenders on their technology and growth strategy.