RALEIGH, North Carolina – A rock tradition among Raleigh-based commercial real estate brokers is set to return this week for the first time since the pandemic.
The Triangle Area Office Building Association is set to hold its fifth annual “Battle of the Broker Gangs” at the Lincoln Theater on Thursday to raise money for the Raleigh-based nonprofits Neighbor to Neighbor and Haven House.
“It’s a lot of fun,” said Matthew Goodrich, Longfellow’s leasing broker, who is hosting this year’s event. “Part of it is just seeing [fellow brokers] in an environment in which they seem extremely comfortable because they have been doing it for a long time and they really like it.
Neighbor to Neighbor spokeswoman Julie Hathcock said the nonprofit plans to use funds to support its college mentorship program, which serves 125 students who are at least two levels behind in math. or reading.
Haven House CEO Michelle Zechmann said the nonprofit was thrilled to be part of Thursday’s event.
“Proceeds from the October 13 Battle of the Broker Bands will provide much-needed operational support to our 11 programs that help more than 1,400 youth each year experiencing homelessness, crisis or issues at school, home or in the community. ,” Zechmann wrote in an email to WRAL News.
Goodrich said the event raised a total of nearly $50,000 for charity from 2017 to 2019.
Five bands will participate in this year’s Battle of the Broker Bands:
- LowBrow: Covers songs from the Grateful Dead, Allman Brothers and Tedeschi Trucks Band
- Hot cock: A rock and funk band that writes and performs all original music
- Hammam etiquette: A group that covers songs from the 1970s
- Torn and Frayed: A mix of covers
- The Clifton Brothers: A band that does country and bluegrass covers
Lee & Associates CEO and Vice President Brian Farmer plays guitar in Hot Rooster.
“I’m the official hype man for the show,” Farmer joked. “I mean, the bands are really, really good, not just because I’m in one of the bands… but really, I’ve been a musician, a budding musician [and a] real estate broker my whole career, and so I understand music. I understand good music.
“The bands bring it, and they bring it hard every year.”
Farmer played in the Raleigh-based rock band Far Too Jones, which released several albums in the mid-1990s.
“I’ve been blown away every year we’ve done this with the quality of bands [are], and how willing they were to bring it,” Farmer said. “Besides, the Lincoln is a great stage, and they have a new sound system.
“We have a light show, so it’s going to be a real rock and roll show.”
This year’s event will not be a competition to see which group can unleash the strongest.
“It’s actually not going to be a battle this year,” Farmer said. “The theme is to bring the bands together because of post-COVID, so we’re not going to have any judgment.”
NAI Tri Properties Executive Vice President Robin Anders plays guitar at LowBröw.
“You don’t expect brokers to get on stage and be rockstars,” she said. “I mean, we’re not all rockstars, but we’re all wannabes, right?”
Anders said she looks forward to the return of the competition in the event’s future years, but understands the importance of the event’s return.
Farmer and Goodrich agreed on the high spirits of this year’s “Battle of the Broker Bands.”
“It’s like we shouldn’t… make it a competition [but] more of a celebration,” Goodrich said. “Like, let’s run this in the next five years and then maybe next year you’ll be like, ‘Is this still a competition? “”
Anders recalled how “Battle of the Broker Bands” started with Farmer.
“I remember one day we were sitting at a board meeting and walking around…just talking about music and, ‘Wouldn’t it be fun if we could incorporate more music and do something fun for the whole organization?'” Anders said. “And, [we] started thinking about how many people we knew who were commercial real estate brokers who [completely] different life. »
Anders said she was excited to perform in front of friends.
“When you take business people out of their normal environment and you see people doing something that – in some cases, is out of their comfort zone because we’ve had new bands playing or people who do things that you just don’t expect — you just develop closer relationships,” Anders said. “People who are friends and develop relationships, I think, open their wallets more easily too.
“And, I think that was especially the case for us in the last event we did. And, every year, we raised more [money].”
Farmer thanked each of the sponsors who will help make Thursday’s event possible, including title sponsor Littlewood Law.